Global impact of tech in retail
The global race for fresh ideas has been ongoing for centuries. Today, shopping has become an integral factor for driving tourism, as major cities host annual shopping festivals, driving thousands of tourists into the country; so, can the integration of modern technology into shopping accelerate the global economy?
Retailers have already recognized the importance of technology. In fact, 25% of the top 250 global retailers are integrating artificial intelligence (AI) into their organizations according to recent research by Capgemini Research Institute, with analysts estimating the global annual spending on AI by retailers to exceed $7 billion in 2022.


According to a report by PATA (Pacific Asia Travel Association), retail establishments in New York City employ over one in ten working adults in the city. In this report, PATA recommends retailers to cater to growing market trends by sending personalized messages and relevant content.


As such, the growing significance of technology within the retail sector, and its impact on the economy cannot be ignored.


Furthermore, 80% of consumers are more likely to purchase products from a company that offers a personalized experience, according to research by Edelman. As for online shoppers, 69% of the relevance or quality of a company's message influences their perception of a brand, as per a Think with Google study.


This reiterates the significance of tailoring the retail shopping experience for customers. For retail grocery, customers expect the same.


Stay ahead of the competition

Swan, a newly launched app in the UAE, has gathered a passionate team of technology and business experts to provide a hybrid grocery shopping experience powered by cutting-edge technology, artificial intelligence, and machine learning algorithms.


At its core, Swan aims to combine the benefits of traditional retail shopping and e-commerce under one omnichannel mobile platform.


For customers, this means quick delivery, personalized recommendations, and an individualized shopping experience.


As for retailers, they can better understand customers' preferences and spending habits to cater their services accordingly and increase customer loyalty.



To discover how you can integrate Swan into your retail grocery store to drive higher sales, don't hesitate to reach out to us at http://swan.shop/for-supermarkets




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